Time is obsolete when it comes to genuine relationships.

There are 3 concierge and 2 security guards that work for the building of which I live in. 1 of them went out of his way to become a part of our family.

Mark Sanborn who has written the novel Fred Factor explains it like this "Nobody can prevent you from choosing to be extraordinary". Here is a brief summary of this novel and we will continue with the post.

Fred was Mark's postman. He wasn't just any post man. He was one that loved his job so much that he went out of his way to do duties that were not in his job description.

Fred did things that he did not have to do. He did things that he was not paid to do. He did things for one reason only and that is because he cared about every one of the people he served.

Everytime we came down the elevator with our dogs our concierge had genuine love to leave his desk approach us, kneel down, and give our dogs affection.

He did this every time without fail. So much so that our dogs got conditioned when we came down or back from a walk they were expecting him to come even when he wasn't on shift.

Why am I telling you all this?

Our concierge passed away after knowing him for 3 months and we decided to attend his memorial. We did not do it because we felt obligated, we did it because of how sincere and how much love he gave us.

The point of this story is this. It doesn't matter how long (quantity) you know a person for, what matters is the depth (quality) of the relationship. There may be people in your life whom you have known for years, this does not make a difference if they did not make a difference in your life.

There was a great deal of people that attended his memorial, and rightfully so. Our concierge was a Fred. Nice, humble, genuine giver who loved everyone he served.

This can be applied to everything including business. Build quality relationships with trust, authenticity, and without reciprocity. Don't give expecting something in return. Give because you want to give value to your audience.

Those relationships will last a lifetime and the ROI (return on investment) is impossible to determine because of all the doors that those people can potentially open for you.

"Doing the right thing is always right" Gary Vaynerchuk.

How many Fred's do you know that are in your life? How are they making a difference? Are you a Fred?

You can email me at lev@karasingroup.com with answers to these questions or with anything else that I can help you with.

Thank you for taking the time to read this post. RIP beloved Duane. To be continued....

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